Lexical Innovation between Unification and Purism: The Case of Corona-Related Terminology in Arabic-Broadcasting Media

Media is strong enough to influence different fields, including economy, politics, education, name but a few. This inevitable on languages of the world. Distant contact has proved introduce interesting language phenomena just like direct does. The present paper investigated Corona-related lexis in spoken Arabic-broadcasting media, namely Aljazeera and A3 (an Algerian public channel). significance study lies showing extent which such media can Standard Arabic how journalists be important agents. question guiding research circle main linguistic process(es) adopted by when they are faced with situation calls for immediate lexical modernization new concepts or objects. built descriptive discourse analysis method within language-in-use approach studying corpus 9314 utterances. It was found that plays role prime importance diffusion vocabulary. Such remains uncontrolled bodies, therefore linguists’ is, certain extent, divorced. builds borrowings, manifested types. Semantic expansion already existing words less attested. Coinage least items novel objects concepts. Also, point English lending depends its dictionary. reported some core borrowings origin diffused even Maghreb region (namely Algeria) where French used dominant foreign language.